31 Mar 2015


Hawaii and Guam have quite a few things in common; rich island culture, great food, beautiful women and lastly they both house Kicks Hawaii. KICKS/HI GUAM teamed up with New Era late last year to drop a collection of 59FIFTYs. The "ESTA" fitted, available in four colourways, features the word in raised script.


New fitteds in from lifestyle brand Stussy, linking up with New Era once again. Using a turquoise base, their "Stock" logo is featured in raised black stitch on the front panels. The New Era flag and SS Link logo are also included in black on the side and rear respectively. Available now via Stussy's webstore http://www.stussy.com/.

30 Mar 2015

Damien O'Brien x New Era Cap

Magician, hypnotist and star of BBC Three's Killer Magic; Damien O'Brien has linked up with New Era for an exclusive collection of custom 59FIFTYs. With only 24 made, Damien is giving one lucky person to win one of these pieces.
For your chance to win; like the photo, follow Damien on Instagram and tell him what score he got on last week's episode of Killer Magic. Get your entries in now as the winner will be announced before tomorrow's episode https://instagram.com/.


Last year Mishka gave us a mummified Keep Watch fitted and look to continue the Egyptian theme with the "Horus Crest" 59FIFTY. Constructed using a black crown and visor, the Eye of Horus is featured on the front panels. Accompanying the crest is a sword, an alien head and the numbers 7 and 8. Mishka's cyrillic logo appears in white on the rear and the piece is completed with a Pharaoh print on the cap's undervisor. Head over to Mishka's online store to get yours https://mishkanyc.com/.

26 Mar 2015


Extreme sports brand Burton have their roots firmly planted in snowboarding but through the years branched out to apparel and accessories. The brand have linked up with New Era for another collection of 59FIFTYs in time for spring. The "You Owe" fitted is built using a red clay crown and visor, with the mountain logo embroidered on the front panels in white stitch. You can find this piece available now via Burton's webstore http://gb.burton.com/.

24 Mar 2015

Twentieth Century Fox x New Era Cap

Following their first 59FIFTY collaboration with New Era, film studio Twentieth Century Fox launch a collection based on films the company has distributed. This piece in particular is for the horror film franchise The Omen. The black cap features the signature "666" in white embroidery on the front panels and includes the title, also in white, on the rear. This cap is a Japanese exclusive and is available via Cap Collector http://capcollector.com/.


HUF are back in a big way, making this the year they return to producing fitteds with New Era. After bringing back the Classic H, they now have dropped a new style; the "Victor" 59FIFTY. Constructed using a royal blue crown and visor, a white H in script stylised font appears in raised embroidery. Also featured on the cap is a green undervisor and a white New Era flag. You can find this piece available now on HUF's online store http://store.hufworldwide.com/.